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Law Resources: Advertising and Marketing


Maintained by the Br@ndlegal group at law firm Osborne Clarke; information on laws and regulations relevant to UK marketers and agencies.

The Directory: Law Associations: International

European Advertising Lawyers Association (EALA)  

Organisation of lawyers located throughout the European Union, Canada and the United States wishing to enhance their ability to give advice to clients involved in cross-border commercial communications. It was one of the first of the so called European Economic Interest Groupings to be formed. EALA members assist local, multinational and global advertisers in producing, publishing and distributing advertising that adheres to differing international legal standards.

The Directory: Regulators

Advertising Standards Authority (ASA)  

Independent, self-regulatory body for non-broadcast advertisements in the UK. Administers the British Codes of Advertising and Sales Promotion to ensure that ads are legal, decent, honest and truthful.

Committee of Advertising Practice (CAP)  

Industry body that creates, revises and enforces the British Codes of Advertising and Sales Promotion – the rules that apply to non-broadcast advertising in the UK. The Codes are endorsed and administered independently by the Advertising Standards Authority (ASA).

Direct Marketing Authority  

Independent, self-regulatory body for the direct marketing industry in the UK.

Independent Committee for the Supervision of Standards of Telephone Information Services (ICSTIS)  

Industry-funded regulatory body for all premium rate charged telecommunications services

The Directory: Trade and Industry Organisations

Advertising Association  

Federation of 24 trade bodies representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.

Advertising Information Group  

Body monitoring and analysing European tripartite information.

Chartered Institute of Marketing (CIM)  

The world's largest organisation for professional marketers, playing a key role in training, developing and representing the profession.

Direct Marketing Association  

Europe's largest trade association in the marketing and communications sector.

Direct Selling Organisation  

The recognised trade association for the Direct Selling channel of distribution, with members accounting for some 59% of total Direct Sales in the UK.

European Advertising Standards Alliance  

The AlBrings together national advertising self-regulatory organisations and organisations representing the advertising industry in Europe.

Food Advertising Unit  

Set up in 1995 under the auspices of the Advertising Association, as a centre for information, communication and research on the issue of food advertising to children.

Incorporated Society of British Advertisers  

Represents the interests of UK advertisers in all areas of marketing communications, including TV advertising, new media, press, radio, outdoor, direct marketing, sponsorship and sales promotion.

Institute of Practitioners in Advertising  

Trade body and professional institute for leading agencies in the UK's advertising, media and marketing communications industry. Serves to promote and anticipate the collective interests of IPA members and in particular to define, develop and help maintain the highest possible standards of professional practice within the business.

Institute of Sales Promotion  

Trade association representing the UK marketing industry, with a mission to protect, promote and progress effective sales promotion across all media channels through its renowned education, legal advice, awards and other products and services.

International Advertising Association  

A recognised force in Marketing Communications, advocating freedom of commercial speech, sharing knowledge on industry issues, best practices and insights, and developing education and professional initiatives that serve the industry.

Internet Advertising Bureau  

Comprising more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States.

Newspaper Society  

Believed to be the oldest publishers' association in the world, the Newspaper Society represents and promotes the interests of Britain's regional and local media, with its services split into three broad areas: lobbying, marketing and communications.

Promotion Marketing Association  

The premier not-for-profit organisation and resource for research, education and collaboration for marketing professionals.

Public Relations Consultants Association  

Membership organisation for the Public Relations industry.

Radio Advertising Bureau  

Responsible for guiding national advertisers and their agencies towards effective advertising on Commercial Radio.