The legal directory industry shows no sign of decline. With the advent of the internet it would have been reasonable to expect the directories business to fade away as more people took to search engines to find their preferred counsel. However, the directories have embraced the internet by providing online versions with relevant information and as a result they are doing better than ever.
As you might imagine there are a number of directories to choose from. However, it’s worth noting that they are run in very different ways. For example, both Chambers and Partners and Legal 500 spend a great deal of time and resources researching the legal market, both in the UK and overseas. Their results are both unbiased and unambiguous, ranking the top-rated counsel (as found by their research) in each practice area in each jurisdiction. Martindale-Hubbell and Who’s Who Legal appear to be more listings services rather than publications that have been methodically researched and ranked (I’ve received emails from Who’s Who inviting me to buy a profile in their directory and suggested that I would fit into the litigation category …. Scary thought for a marketing agency!). Practical Law Company’s directory ceased to be operational in 2013. It is worth mentioning that all of the directories have a cost associated with them. However, both Legal 500 and Chambers and Partners will still include the firm/chambers and lawyers in the directory rankings even if they choose not to purchase a profile. It’s not clear from the Who’s Who website how they deal with this.