Crosselerator™ – solving the cross-referral problem
This article is about a new product created by my firm called Crosselerator™ which I immodestly believe is likely to be one of the most profitable pieces of software for users that they’ll ever own. It was producing enquiries for us almost as soon as we started using it, and as I write this (Jan […]
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Two ebiz topics
Successful email signatures Email signatures are one of those deceptively simple but high impact marketing techniques that might slip under your business radar. Indeed, your email signature may be the single most important piece of digital business stationery that your prospective clients and existing clients will see. It is worth a bit of time and […]
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Planning an email campaign
In the last issue we looked at how to go about building up a database of email addresses, how to capture suitable contact details from existing clients and contacts, and what external email lists can be purchased. We also covered the basic rules for who you can and cannot email. In this article, we look […]
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How to build an effective email list
Many firms are already convinced of the benefits of email marketing but they struggle to get the programme off the ground due to lack of email data. The aim should be to build a database of clients, contacts and prospects that genuinely welcome hearing from us. With anyone else we are wasting time and money, […]
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Fax to email for lawyers
When I left the CPS in 1996 and set up as an independent barrister it was essential to get a fax machine which dutifully sat in my home office waiting for faxes from Chambers. Since it shared the same line with my home phone it became something of a curse; if the phone rang during […]
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Why email newsletters?
As marketing becomes increasingly important for law firms, various advertising methods are being employed in an attempt to attract new prospective clients – including a plethora of search engine optimisation (SEO) and pay per click (PPC) campaigns. However, the vast majority of business for most law firms comes from its existing client base. It is […]
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Hosted email
You need electricity to run your business. You need a telephone. You need email. If I suggested you set up your own power station to generate the electricity needed to run your legal practice, or set up your own satellite to make and receive telephone calls, you would dismiss the suggestions as fanciful. This is […]
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Email notices and email footers
Disclaimers and confidentiality notices are automatic additions to the end of many organisations’ email, sometimes adding half a page of text or more to the sender’s message. There is no legal authority on the effectiveness of these notices in email messages; but that is not to say that they should not be used, provided care […]
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