Articles filed under Law firm websites

Most law firms recognised many years ago that the internet was taking over from traditional marketing channels such as Yellow Pages as the dominant method by which clients find lawyers. They now have a website but very few of these sites bring in a substantial number of new enquiries.

The reason for this is that web design firms are generally just that – designers. Many have little knowledge of how to build a website which actually brings in new business. They will dazzle you with their beautiful designs, and of course you want a good looking website, but surely the number one priority is to try and make some money out of it.

Legal Web Watch is a new email service which complements the Internet Newsletter for Lawyers. The below issue was published 15 December. Legal Web Watch is sent to subscribers to the Internet Newsletter for Lawyers, purchasers of our Legal Web CPD courses and some others on our lists we have had contact with in the past. If you’re not already on our lists and would like to receive Legal Web Watch regularly (free of charge) sign up here.

This month: What client’s want from lawyer website biographies; Modern lawyer blog; Delia’s legal web picks.

For law firms, word of mouth continues to be the principle generator of work. Firms historically tried to leverage its power using “thought leadership” marketing, through “offline content” such as newsletters, white papers and articles. Today, however, this is no longer enough.

Target audiences have moved online, expanding the reach of word of mouth to the multitude of web channels. The challenge this presents firms is that they need to do more than just have an online presence. They need to be active, contributing content to the right online space, at the right time, to be consumed by the right people.

Keeping the content on your website up to date is essential if you wish to be ranked well by Google. Not only does material need to be fresh, but it needs to be original. Whether you do this via a news section or a blog depends on your communications strategy, internal resources and the commitment of the team.

As a one man band in the Far North of Scotland, I run a fairly standard Scottish county town solicitors office. About 10 years ago I had a flash of inspiration and decided that was not beyond me to automate the making of wills online. I did a search on the internet and found only one other website offering instant wills (in England) and so I took the plunge.

Andrew Gray represents Conscious Solutions

New rules about the use of cookies came into effect in the UK on 26 May 2011. Many people have asked what impact the new rules will have on users of their websites and what they need to do to ensure compliance with the new law. This article answers those questions.

How can the sole practitioner (or small firm lawyer) take advantage of the opportunities presented by the internet?

Most specialised websites relate to a particular work area, usually with a work-related domain name. Instead of a firm trying to cover all its work areas in one website, the task is split up into a number of separate sites with each concentrating on one legal area. I have collected all the firms with specialised sites I know about at www.venables.co.uk/firmsx.htm (nearly 400 firms). Although all would be called specialised sites, they are managed in several different ways.

When it comes to other photographs that you might use on your website, in brochures and advertising (beyond pictures of your lawyers and staff) you now have three options: commissioning bespoke photography, rights managed images or royalty free images.

We all know that people who come to your website are impatient and want information straight away. If you don’t get their attention fast, or the information they want quickly, they go looking elsewhere. There are plenty of other options to be explored on the web, whatever you are looking for. But there’s more to it than that in the increasingly sophisticated world of internet marketing, where most law firms have only just begun to “engage” browsers.

Inksters is based in Glasgow but carries out legal work throughout Scotland and in particular in Shetland. But Inksters website stands out – with many innovative features. And they’re into Twitter too.

One of the challenges for Solnick LLP was to establish our credentials as a heavyweight contender. It was important to reinforce the credentials with information on our website which satisfied a prospective client that we had the necessary expertise in employment law.