Articles filed under LinkedIn

LinkedIn, acquired by Microsoft in 2016, has over 250 million active monthly users and, according to research from Attorney at Work, it is the most popular social media channel in the US legal sector, used by over 90 per cent of lawyers and forming part of the overall marketing strategy in around 70 per cent of firms. It is likely that these statistics broadly translate to the UK. LinkedIn’s popularity has increased within legal circles over recent years, with Brian Inkster, founder of Inksters citing its better rates of engagement: “I used to think LinkedIn was deadly boring compared to Twitter (which was my social media channel of choice). However, over the past year or two my views have changed. If I post a similar item on LinkedIn and Twitter it invariably gets more interaction and usually much more detailed comments on LinkedIn than on Twitter.”

Our 2017 review continues with AI, social media, machine learning, algorithms and robots taking jobs.

The historic recruitment model to recruit staff has been either to appoint recruitment agents to find suitable staff or to advertise for staff in trade publications.

Recruitment firms generally provide a pro-active service and act as an intermediary between the employer and candidate. In good times the recruitment firm can expect to receive commission in the region of a third of the employee’s first year salary. Such high commission fees have provided a significant barrier and hurdle for early stage companies in recruiting staff and therefore have potentially restricted the growth of many companies.

LinkedIn is the biggest social media platform for professionals but has seen only moderate uptake by those in the law industry, until now. Both legal firms and specialist law recruiters are tuning into the power of LinkedIn to find prime law candidates and to find out more about their applicants, so are you ready to get spotted? This cheat sheet contains a number of specialised tips and tricks to help you get noticed and tick the recruiter’s boxes.

In the third article in our series on social media for law firms, Jordan Furlong looks at the best ways that law firms can utilise LinkedIn.