Newsletter Features provide an effective way for suppliers to promote their products and services to lawyers and attract referrals to their website with targeted editorial copy placed in the online version of the Internet Newsletter for Lawyers (here) and promoted through links and references in the Newsletter, on infolaw.co.uk and venables.co.uk and on social media.
The results speak for themselves
Julian Bryan, Managing Director of Quill Pinpoint, has this to say about a recent Newsletter Feature:
The results were staggering. Our Google Analytics report for the month placed Infolaw in second position for referral traffic, just behind the Google search engine itself, of which 46% were first-time visitors to our website. It didn’t tail off afterwards either. The links remained on Infolaw for several months, continuing to provide a steady flow in referral traffic.
Articles will be accepted on any topic of interest to lawyers where use of the internet is an important feature. Articles may promote any relevant product or service and may be in the form of case studies, white papers or more straightforward “advertorial”.
Nick and Delia retain editorial control of the articles and can refuse any they do not think suitable but subject to this, the article will be published as provided by the advertiser with minor edits.
Articles should be supplied as Word docs or as html (no PDFs please) and may be up to 1500 words in length and contain one or two (maximum) pictures or straightforward graphics. They will be restyled in html according to the Newsletter style.
Here are recent examples.
Exposure in the Newsletter
Newsletter Features are published in the online version of the Newsletter, in the same way as normal Newsletter articles, and are identified as “Newsletter Features”.
They are promoted under the “Newsletter Features” heading in the right hand side bar for at least 6 months. The title of the article is shown, with a brief description appearing on hover, linked to the web page of the article itself.
Articles are categorised by subject and listed in the Subject Index and they are indexed for search purposes in the same way as normal Newsletter articles. Each article has a unique permanent URL to aid search engine indexing and also so that the advertiser can refer potential customers direct to the article, if desired.
The article itself will remain on the Newsletter site for at least a year, longer if there is continuing benefit to both parties.
However, to be clear, promotion of the article from our various home pages, as described below, is not guaranteed beyond the initial 6 months.
Exposure on infolaw.co.uk
As well as the links in the Newsletter sub-site itself, links to the articles appear on the infolaw home page in the latest articles list and under the Newsletter Features heading, latest first. The latter links remain in place for at least 6 months.
Exposure on venables.co.uk
There is a section with links to Newsletter Features, latest first, at the bottom of the Venables home page, including the brief descriptions on hover. Links remain for at least 6 months.
Exposure on social media
Nick and Delia will share the article actively through updates on social media, as appropriate to the topic in hand: on Twitter, from @lawtweets, @nickholmes and @deliavenables, on LinkedIn and on Google+.
The cost of placing a Feature in the Newsletter, with linking on the Newsletter site, on infolaw and on Venables, and social media exposure, as described above, is £600 + VAT. Advertisers will be invoiced for payment on publication.