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Key Strategies for Law Firms 2011

‘Driving Business Development in Law Firms’

London, United Kingdom – 18th May 2011

“Lawyers are no longer advisors and draftsman, but increasingly, legal professionals are required to be fine-tuned Business Directors, Managers and Salespeople in order to gain and retain new and existing clients in an increasing competitive market-place”

Following a sold out series in 2009 which accommodated CEOs, Managing Partners, Senior Partners and Department Heads from over 230 Law Firms, Chambers, Corporates and Associations, Key Strategies for Law Firms 2011 will bring together highly respected professionals from both the legal and commercial worlds to conduct focused Presentations, Demonstrations, Discussions and Workshops to assist law firms improve their image, training techniques, market share and overall business development potential.

With a pre-event sell out fully anticipated, this leading one day European law event will examine and explore a wide range of business development strategies, methodologies and techniques designed to expand the client portfolios of pro-active law firms which are seeking to evolve in this age of change and opportunity.

Speakers & Panellists for Key Strategies for Law Firms 2011 include

Nick Freeman – Managing Partner – Freeman & Co / Keep on Driving
Prof Stephen Mayson – Professor of Strategy and Director of the Legal Services Institute at the College of Law
Kevin Green – Head of Legal and IMT Counsel of UK & Ireland – IBM United Kingdom
Keith Liddiard – Founder of the Centre for High Performance Development / International Programme Director – Netlaw Edge
John Young – Co-Chairman – Hogan Lovells International LLP
Neil Kinsella – CEO / Managing Partner – Russell Jones & Walker
Mark Soundy – Corporate Partner – Weil, Gotshal & Manges
Charles Christian – Legal Technology Insider
Emma Shipp – Managing Partner – Sprecher Grier Halberstam
Elliot Moss – Business Development & Marketing Director – Mishcon de Reya
Tamara Box – Partner / Head of International Structured Finance – Berwin Leighton Paisner
Craig Holt – CEO – Quality Solicitors
Guy Barnett – Managing Partner – Blakemores / CEO – Lawyers2you
Julia Payne – Founder / Director – Netlaw Edge
David Bowler – Founder / Director – Netlaw Edge
Chrissie Lightfoot – CEO – The Entrepreneur Lawyer
Gary Yantin – Managing Director – Highstreetlawyer.com
Chris Marston – Head of Professional Practices – Lloyds TSB Commercial
Christopher Balmford – Founder and Managing Director – Cleardocs Group
Will Kintish – Founder / Director – Kintish
Julian Summerhayes – Founder / Director – Summerhayes
Lucinda Slater – Director – Lucinda Slater
Plus more Speakers and Panellists to be Announced Soon

Topics for Key Strategies for Law Firms 2011 include:

Strategies & Formulas for successful business development and growth
Developing new business in an age of increased competition
What Corporates look for in Law Firms from a Corporate Counsel Perspective
Rainmakers – The techniques and methods used by the sectors highest billers
How to use the media rather than pay for PR to raise profile & gain recognition
Evaluating Solicitor consortiums vs single firm brand identities
Creating a sub-brand to maximise and increase departmental growth
Offering a brand that reflects modern trends & attracts consumer spend
How to create and drive your sales and business development pipelines
Recognising what existing & potential clients are looking for from your firm
Developing third party relationships to create untapped referral opportunities
Powering Business Development through innovative Technology and New Media
Utilising Social Media to increase awareness, revenue & market share
Elevating the personal image of the firm’s management and fee-earners
Gaining more time with clients by improving key account management
Optimising opportunities outside the law / Developing an alternative service structure

Round Table / Workshop Sessions:

This event offers delegates the opportunity to attend two x 60 minute round table workshops of their choice to discuss, identify and enhance firm, department and personal business development skills and opportunities.

Scheduled Round Table / Workshop Sessions include:

Business Development through Innovative Technology
Motivating Fee Earners to Increase Performance & Productivity
What Consumers look for in a Law Firm
Reaching New Markets by Optimising Social Media
Law Firm Marketing & Brand Development
Developing an Alternative Service Structure alongside a Traditional Model
Building a Sustainable Brand via Collective Marketing
Elevating your Personal Image for Successful Business Development
Overcoming the Barriers of Pro-active Business Development in Fee-earners

Confidential One to One Diagnostic Meetings:

Attending delegates will be offered a unique opportunity to request one, or a series of confidential meetings with a range of leading advisors to discuss, analyse & diagnose concerns and opportunities.

The one to one diagnostic meetings are an ‘optional’ on-site extra to enable delegates to request confidential meetings based upon their individual requirements. Following registration, delegates will be informed of attending advisors and upon request, bookings will be pre-arranged at no additional cost.