Family lawyers will be getting some much needed respite now that February has arrived. January is typically known as ‘divorce month’ where following the festive season, many couples decide to call it quits. Perhaps it is the ‘after Christmas’ mentality, getting a new start in the new year, or the financial strain of Christmas pushing couples apart. Regardless of the cause, divorce lawyers find themselves exceptionally busy at this time. But, what comes next? How can family lawyers continue to attract a large volume of work after the divorce dust has settled? We take some advice from expert lawyers.
One of the best digital marketing strategies for family layers is to use anonymous case studies of cases they have previously worked on. Often potential clients will be looking for answers to very specific questions when it comes to family law, and having a case study that closely mirrors their situation on your website can help boost enquiries. Think about the different types of customers you want to attract, and common problems that they might face.
Testimonials and Reviews
Similar to case studies, when looking to instruct a family lawyer, many consumers will read testimonials and reviews of past clients. Where you have successfully resolved a case for a client, or helped them secure the results they we’re looking for. Now might be the time to focus on boosting those reviews. Send out a template email to your recent clients asking them to complete a Google review for your business. This will not only help with client trust, but can also help your organic search results too. If your firm has a decent sized Facebook presence, you can also ask them to review you on Facebook, to reach a different audience.
If you are a firm that offers more than family law services, you might want to consider some follow up marketing campaigns. For example, those who have recently made enquiries about divorce services may now need to update their Will to reflect their change in circumstances. Similarly, now that January is over, many people might start thinking about selling or buying a property, or even starting a business. Cross-selling your services is an excellent way to turn one-off transactions into relationships, and you should begin to think about the lifecycle of your customers and their legal needs if you do not already.