Brands: Law, Practice and Precedents

Author	Clive Lawrence
Publisher	Jordan Publishing
Product	Brands: Law, Practice and Precedents Hardback+CD	£120

Publication expected March 2008

Features

Brands: Law, Practice and Precedents brings the principal bodies of law which affect creation, management, exploitation and protection of brands together in one place and considers them with particular emphasis on the way in which they are used best to fulfil the branding objectives of organisations today. With eight detailed precedents each with full explanatory material, plus case studies, Brands: Law, Practice and Precedents is a highly practical and unique publication.

Contents

• What is a brand?
• Legal aspects of brands: overview
• Background law
• Creation strategies
• Management strategies
• Protection strategies
• Valuation and taxation of brands, goodwill and intellectual property
• Brand exploitation

Includes CD-ROM containing the precedents

Author

Clive Lawrence, Partner, Clarion Solicitors

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