Sports Business: Law, Practice, Precedents

Authors	Peter McCormick, Clive Lawrence and Richard Verow
Publisher	Jordan Publishing
Product	Sports Business: Law, Practice, Precedents Hardback+CD	£127
Service

Features

Sport is now big business with clubs, sponsors and agents all trying to capitalise on the marketing opportunities created through an association with a team, player or sporting event. Complex agreements might involve anything from broadcasting rights to product endorsement, but each transaction involves common legal and contractual issues vital to the success of the commercial relationship.

Sports Business: Law, Practice and Precedents concentrates on the legal issues which must be considered when structuring and negotiating these valuable deals.

This second edition has been comprehensively updated and expanded since the first edition, Sport, Business and the Law, and now includes:

• coverage of cases such as Arsenal Football Club plc v Matthew Reed
• new sections dealing with database rights, design rights, and image rights
• chapters covering broadcasting contracts and sports marketing which have been substantially expanded
• over a dozen new precedents gathered together in a separate section
• a CD containing all the precedents for you to adapt to your own needs

Written by a team of leading practitioners within the field of sports law, Sports Business: Law Practice and Precedents is indispensable to every sports lawyer and anyone involved in advising and negotiating sports deals.

Reviews

"an intelligent yet easy read, while being bumper-packed with stacks of useful information … this book will be an invaluable tool. It is certainly one I will be keeping on my bookshelf"

Legal Week

"can be recommended to all those involved in any way in the commercialisation and promotion of sport"

The International Sports Law Journal

"it does clearly summarise the law and provide excellent precedents … I would recommend it as an extremely useful guide for practitioners in the ever-developing sports law field"

The Law Librarian (Review of first edition)

Contents

• INTRODUCTION
  Is there such a thing as sports law?
  The business of sport
  The commercial structure of sport
  Corporate finance – the new frontier?
  New proposals
• RULES AND REGULATIONS
  The role of the governing body
  The example of football
  Conflict with the governing body
• COMMERCIAL AGREEMENTS
  Introduction
  Formation of Contract
  The Contract Itself
  Remedies
  Common Problems
  EC law and commercial contracts
• INTELLECTUAL PROPERTY RIGHTS AND SPORT
  General introduction
  Copyright
  Trade marks and passing off
  Database rights
• ADVISING INDIVIDUALS: EMPLOYMENT, PARTICIPATION AND COMMERCIAL
  Introduction
  Formation and performance
  Key issues in contracts of employment
  Contractual restrictions and the Bosman ruling
  Termination and remedies
  Discrimination
  Player transfers and loan outs
  Individual appearance and participation agreements
  Endorsement agreements
  Sports personality management
• SPORTS MARKETING
  General
  Rights landscapes
  The sponsorship agreement
  Merchandising
  Commercial rights agents
  Commercial conflicts and ambush marketing
  Charitable fund raising
• STAGING AND VENUE CONSIDERATIONS
  Introduction
  Terms of occupation
  Legal consents
  Commercial exploitation of the venue
  Ticketing and hospitality
  Protecting commercial interests at the venue
• MEDIA RIGHTS
  Introduction
  Regulatory aspects of broadcasting
  Legal basis of sports broadcasting rights
  Ownership/control of sports broadcasting rights
  Intellectual property rights and sports broadcasting
  Other intellectual property aspects
  Production and broadcasting
  Broadcast contracts: common terms
  Licensing of broadcast footage
  Broadcast sponsorship – introduction
  Broadcast sponsorship agreement
• PRECEDENTS

Authors

Peter McCormick, Senior Partner, McCormicks
Clive Lawrence, Partner, McCormicks
Richard Verow, Solicitor, Octagon Worldwide Limited

List of precedents

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