Humans love miracles. Even if you don’t believe that Jesus turned water into wine or fed 5,000 people with five loaves and two fish, miracle cures still attract many. The 19th century gave us snake oil salesmen whose products could cure all ills. Even today people still believe in losing weight through taking obscure supplements, or preventing illness and disease with a tablet (probably organic).
The desire for quick results was always going to appeal in the digital arena, no more so than when the Holy Grail is not shedding a few pounds but getting to the top spot on Google (organically of course). In a world where being found easily online is seen as the essential route to business success, it is not surprising that so many modern day snake oil salesmen offer their services alongside the genuine and knowledgeable. Search engine consultants offer modern digital miracles, enticing new punters with promises to get your business to the top of Google’s organic search results.