Marketing
E-marketing for barristers – Part 2
The first part of our practical guide to e-marketing for the Bar, in the January/February issue, explained how to breathe new life into your website and underlined the importance of regularly updated news content. Suggestions were made for maximising the effectiveness of marketing e-mails, e-zines and bulletins. However, a chambers’ e-marketing should extend far beyond […]
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How to build an effective email list
Many firms are already convinced of the benefits of email marketing but they struggle to get the programme off the ground due to lack of email data. The aim should be to build a database of clients, contacts and prospects that genuinely welcome hearing from us. With anyone else we are wasting time and money, […]
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E-marketing for barristers – Part 1
Online news and e-marketing are generally neglected by the Bar. Most Bar websites are static brochures, and emails about seminars mark the limit of other e-marketing. For chambers with the motivation, there is therefore plenty of opportunity to stand out. To make any progress, you will need an e-marketing plan. This should complement your existing […]
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Does price comparison work for legal services?
The price comparison website market has become highly competitive in the last few months and it is inevitable that the range of products and services on offer will soon extend into the legal market. The likes of Moneysupermarket and TESCOcompare are already planning to compare routine work like wills and conveyancing and it is only […]
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A website as a marketing tool
Whilst many organisations are setting up multiple domain names and specialised websites to improve placement in the search engines, my firm, Wilson Nesbitt in Belfast, is deliberately going in the opposite direction and concentrating solely on the firm’s name as branding. Our online web presence has been growing significantly over the past 9 years in […]
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Pay per click advertising
A successful internet marketing strategy isn’t simply a matter of getting visitors to your website. As Tom Barnes explained in the last issue, web visitors aren’t enough; successful marketing is all about ensuring visitors become clients. There is a wide range of online customer acquisition techniques: search engine optimisation, pay per click advertising, referrals from […]
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Why email newsletters?
As marketing becomes increasingly important for law firms, various advertising methods are being employed in an attempt to attract new prospective clients – including a plethora of search engine optimisation (SEO) and pay per click (PPC) campaigns. However, the vast majority of business for most law firms comes from its existing client base. It is […]
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Clicks are not enough
You might think that search engine marketing (SEM) is just about driving traffic to your website and that successful SEM is about driving the right traffic to your website. Indeed, that is the immediate goal of a search campaign, but this goal doesn’t deliver any value in its own right; if people leave without generating […]
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A brochure by another name
Long before the internet was invented, all important legal practices had a brochure. No one knew how much business it generated but if you did not have one you were not important and had no chance of ever acquiring a decent new client in the commercial sector. Often it seemed as if the brochure was […]
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Divorce-Online advertises on YouTube
Divorce-Online, the online divorce service, has recently expanded its marketing from a purely web based exercise into television and online video marketing. We find that the problem with pure web search advertising is that you only present yourself to people who already want the service. We decided at the end of 2006 that in order […]
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Google PageRank – what it is and why it matters
The BBC’s is 9 out of 10, Google’s is 9 out of 10, Parliament and OUT-Law.com are 8 out of 10, really big and important firms like Clifford Chance and Eversheds are (respectively) 7 and 6 out of 10, Delia Venables’ and Nick Holmes’ sites are both 6 out of 10, significant regional firms are […]
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Personal injury referral panels
If you key ‘personal injury lawyer’ or any variation of that phrase into a search engine, you’ll come up with a myriad of links (including many ‘sponsored’ ones) to PI claims companies and referral outfits. Most of these operate by having a countrywide panel of solicitors to whom they refer cases for a fee. The […]
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