Newsletter features

Newsletter Features provide an effective way for suppliers to promote their products and services to lawyers and attract referrals to their website with targeted editorial copy placed in the online version of the Internet Newsletter for Lawyers (here) and promoted through links and references in the Newsletter, on infolaw.co.uk and venables.co.uk and on social media.

The results speak for themselves

Julian Bryan, Managing Director of Quill Pinpoint, has this to say about a recent Newsletter Feature:

The results were staggering. Our Google Analytics report for the month placed Infolaw in second position for referral traffic, just behind the Google search engine itself, of which 46% were first-time visitors to our website. It didn’t tail off afterwards either. The links remained on Infolaw for several months, continuing to provide a steady flow in referral traffic.

The articles

Articles will be accepted on any topic of interest to lawyers where use of the internet is an important feature. Articles may promote any relevant product or service and may be in the form of case studies, white papers or more straightforward “advertorial”.

We retain editorial control of the articles and can refuse any they do not think suitable but subject to this, the article will be published as provided by the advertiser with minor edits.

Articles should be supplied as Word docs or as html (no PDFs please) and may be up to 1500 words in length and contain one or two pictures or straightforward graphics. They will be restyled in html according to the Newsletter style.

Here are recent examples.

Exposure in the Newsletter

Newsletter Features are published here in the same way as normal Newsletter articles, attributed to the named Author and categorised by Subject and as “Newsletter Features”.

They are promoted under the “Newsletter Features” heading in the right hand side bar for at least 6 months.

Exposure on venables.co.uk

Links to the articles are also included on the Venables website in appropriate positions (we are currently reorganising the site, so please bear with us). Links remain for at least 6 months.

Exposure on social media

We share articles actively through updates on social media, as appropriate to the topic in hand: on Twitter, from @lawtweets, @nickholmes and on LinkedIn.

Exposure in Internet for Lawyers email

A linked excerpt from the article features in the next Internet for Lawyers email which complements the Newsletter. It goes out to over 2,000 opted in subscribers.

Contact

For more information and costs, contact nickholmes@infolaw.co.uk.

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