Marketing
The top ways to market your law firm online
Today, digital advertising is one of, if not the best way to get excellent reach and connectivity with your potential clients. The legal profession can be very demanding, requiring lawyers to invest most of their energy and efforts into getting the job done. However, there are several benefits to be had by investing in engaging […]
Organic vs paid content
Content marketing comes in different forms, with the main difference being between organic and paid content. But which is best for law firms to use? Traditional marketing methods have not worked well for small and medium law firms in recent years, which has prompted the search for better alternatives. The use of content marketing is […]
How to stand out as a forward-thinking lawyer (Wilford Smith Insights)
Getting ahead in the legal sector can be challenging. With greater competition than ever before and technology creating a broader range of career paths, how can you ensure you stand out from your competitors? In particular, becoming a forward-thinking lawyer with ideas about how the legal sector can adapt to modern technology and become more […]
First4Lawyers launches new TV advertising campaign
First4Lawyers has launched its latest multi-million pound TV advertising campaign, featuring a new central character and highlighting why it only works with the best Personal Injury and Medical Negligence solicitors. Led by a BAFTA-nominated Los Angeles-based director, 1,456 combined man hours were put in to produce 6.5 hours of footage for the creative new campaign. […]
Why is content marketing better than traditional methods for legal SMEs?
For large legal firms, marketing is a relatively straightforward affair. But for SMEs, the need to be innovative and eschew tradition has never been clearer. Many an SME legal firm will feel a tinge of envy at the comparative simplicity of marketing services for larger firms. With their well-known brand names, wide geographical reach and […]
