Businesses large and small often use more than one website, for various reasons. We take a look at the advantages and disadvantages of this approach and its impact on your SEO efforts.
Businesses with multiple websites come in several forms. They might be massive international companies, where the separate domains serve totally different business functions. Or, much smaller businesses may have several sites offering the same products or services, in the belief that more websites means that they’ll have a better chance of succeeding online.
Whether you are a large or small organisation, let’s start by taking a look in a bit more detail at when several domains could be useful, before looking at the disadvantages of such an approach.