Delia Venables and guests consider why solicitors might want to provide free legal content online.
Topic: P2 Websites and marketing
Competitive advertising on the internet
Susan Hallam explains how and when you should employ competitive keyword advertising.
Companies selling legal services online
Delia Venables reviews the 50 plus companies (as distinct from law firms) selling legal documents and services online.
How not to commission a website
Sue Bramall of Berners Marketing looks at mistakes to avoid in commissioning a website.
Solicitors selling legal services online
Delia Venables looks at the pros and cons of providing legal services online and the firms doing it.
Digital marketing services for lawyers
Delia Venables reviews the many companies offering digital marketing services to lawyers.
8 analytics tips for success online
Gavin Ward of Moore Legal Technology suggests how firms should use website analytics.
Chatbots for customer service
Mindy Gofton of I-COM looks at the potential of using chatbots for customer service.
Changes to AdWords
Susan Hallam of Hallam Internet tells us about the recent changes to Google AdWords results
Outsourcing your marketing activities
Sue Bramall of Berners Marketing on why to consider outsourcing your marketing and how to go about it.