Content marketing is crucial for any business, regardless of the industry you operate in. However, marketers can often fail to appreciate its value, especially if they’ve created content that’s failed in the past (and trust me, there are many content marketing mistakes you can make).

Perhaps what marketers don’t realise, however, is that when great content has been produced, it can help with SEO, digital PR and social media. Essentially, content marketing ties several aspects of digital marketing together; so for your brand to be truly successful, you need content marketing.