Author: Graham Laing
Graham Laing of Rokman Laing is a freelance Chartered Marketing consultant specialising in strategic marketing management and digital marketing for professional service firms.
Are your online efforts working?
For law firms, word of mouth continues to be the principle generator of work. Firms historically tried to leverage its power using “thought leadership” marketing, through “offline content” such as newsletters, white papers and articles. Today, however, this is no longer enough. Target audiences have moved online, expanding the reach of word of mouth to […]
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