Fashion and technology have long been on a collision course and, like so much, the pandemic has accelerated things in a dramatic and life altering way.

It’s no secret that the fashion sector has been particularly badly hit by Covid-19. The saving grace for many brands has been the investment that it has made in the digital and technology business. It’s fair to say that businesses with a strong ecommerce offering have fared much better than the competition – particularly if they sell a lot of “athleisure”!