At the beginning of 2015, I was thrilled to head up the team launching Mootis, the new social networking and microblogging platform for the legal services sector. (You’ll need to sign up to view it.)
We firmly believed (and still believe!) that the novelty of large, all-purpose social networking sites such as Facebook and Twitter is wearing thin. This is backed up by statistics, with researchers at Princeton University saying Facebook has hit its peak and could lose the vast majority of its users by 2017 and Wall Street investors recently expressing concern about Twitter’s revenue growth and sending its share price tumbling. For a company that’s embedded itself so thoroughly in the fabric of modern communication, Twitter is clearly having trouble getting more people to use it.
Our aim was therefore to create a bespoke platform and streamline the legal sector’s use of social media.
After launching a beta version of the site, we spent a number of months working with lawyers, web developers and social media experts before going live.