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Domain names are the basis of all websites and therefore much of ecommerce. Here are ten legal tips to keep in mind.

The attractions of buying online are many. One downside is that you cannot actually see and feel the goods until you have already paid for them and they have been delivered. This is why the Consumer Protection (Distance Selling) Regulations (the “DSRs”) give legal rights to consumers who buy online placing them in a much stronger position than they would be buying goods in store. And they can be seriously disadvantageous to the trader.

One of the key elements of Web 2.0 is that content is created by the users and not the service provider (hence, “user-generated content” or “UGC”). This presents the risk that a service provider could be liable for content which it hosts but did not create. Liability could be for infringement of intellectual property, defamation or criminal liability for illegal content. For service providers (SPs) who supply Web 2.0 platforms, the Electronic Commerce (EC Directive) Regulations 2002 provide considerable comfort.