eBusiness
Setting up a law firm e-commerce site
Burnetts Solicitors is one of the largest law firms in Northern England with offices in Carlisle, Penrith, West Cumbria and Newcastle and a nationally recognised legal expertise. The Legal 500 2013 describes us as “excellent on all fronts” and our strapline is “It’s not just business, it’s personal”. Why e-commerce? In June 2013 we launched […]
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Distance selling – the law
The growth of online shopping shows no sign of abating. The Centre for Retail Research (CRR) expects a 14.0 per cent increase in UK online sales to reach £57.39 billion in 2012. This means that in the UK, 13.2 per cent of retail sales will be online. The attractions of buying online are many. One […]
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Two ebiz topics
Should you recruit your own marketing person or use an agency? It’s hard enough being a modern lawyer without having to qualify in marketing and get to grips with the latest selling fad. Your marketing efforts will benefit from some professional input to speed things along avoiding the pain and expense (and embarrassment) of a […]
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Comparing website proposals
Comparing website proposals can be rather like comparing apples with pears. What questions should you ask and how do you know whether the quotes you receive are directly comparable? Designing a website requires the project management of six distinct phases: Planning the structure of the website Designing the look and feel Programming the site and […]
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Two ebiz topics
The increasing importance of video on law firm websites Two minutes, yes, just two minutes, that’s all the average visitor to a law firm’s website spends looking around the site. On average they look at between three and four pages per visit ”¦ that’s it! These numbers come from the 2011 benchmark that my firm, […]
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Two ebiz topics
With Gavin Ward The personal injury referral fee ban The government is seeking to ban the payment of referral fees in personal injury cases. The reasons include the ever-higher costs being charged by insurance companies, encouragement of a compensation culture in the UK and fostering of an industry pursuing claimants for profit. Given the potentially […]
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Two ebiz topics
Successful email signatures Email signatures are one of those deceptively simple but high impact marketing techniques that might slip under your business radar. Indeed, your email signature may be the single most important piece of digital business stationery that your prospective clients and existing clients will see. It is worth a bit of time and […]
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