Articles filed under eBusiness

Burnetts Solicitors is one of the largest law firms in Northern England with offices in Carlisle, Penrith, West Cumbria and Newcastle and a nationally recognised legal expertise. The Legal 500 2013 describes us as “excellent on all fronts” and our strapline is “It’s not just business, it’s personal”.

In June 2013 we launched our own e-commerce site to sell legal documents online – Burnett’s Market Place.

The attractions of buying online are many. One downside is that you cannot actually see and feel the goods until you have already paid for them and they have been delivered. This is why the Consumer Protection (Distance Selling) Regulations (the “DSRs”) give legal rights to consumers who buy online placing them in a much stronger position than they would be buying goods in store. And they can be seriously disadvantageous to the trader.

This issue’s two ebiz topics are: Should you recruit your own marketing person or use an agency? and Blending online and offline marketing

Comparing website proposals can be rather like comparing apples with pears. What questions should you ask and how do you know whether the quotes you receive are directly comparable?

In this issue, the increasing importance of video on law firm websites and the biggest digital marketing mistake most law firms still make.

This issue: the personal injury referral fee ban and attracting online enquiries

This month: Optimising email signatures and why Google Circles beats Facebook.