Since the internet was in its infancy, the rights of users to use it to express their opinions was sacrosanct. When the first laws of the internet were being forged by legislature and in the courts, internet service providers (ISPs) were the focus of these sacred rights and they avoided liability by claiming they were “mere conduits” of these views and not “publishers” of them (and the ECommerce Directive of 2000 confirmed this). This felt like the right approach; by not making the “engineering back office” of the internet liable for the content on it, the internet could flourish. It would remain free thinking and free to use, and freedom of speech would be preserved.