There is no denying, that when it comes to making a personal injury claim, no win, no fee is exceptionally important for your clients. It allows many people to pursue personal injury claims they otherwise would not, which is great news for you, and for your client. However, how can you utilise the power of taking on clients on a no win, no fee basis? Friends Legal, no win no fee lawyers Leeds, are an excellent example of how to market no win, no fee services correctly. Here are the three main things you can do.
Although clients understand the basic concept of no win, no fee, many are still sceptical – how can lawyers simply work for free? Providing clear information about how exactly no, win, no fee works, and what your client can expect is an excellent way to build trust. It will also boost your conversion as you have already been helpful to the client by assisting them in understanding.
Provide a free initial assessment
Providing a free initial assessment is something most firms do anyway, but be sure to advertise this on your website. Make sure that clients understand that you are happy to discuss whether you can take on their claim on a no win, no fee basis, and that there is also no obligation to continue their claim, regardless of whether you can take them on on a no win, no fee basis or not. Consumers are very wary of hidden costs, and are fearful of how much legal fees might set them back. As a result, you should be as clear as possible about your processes for assessing a clients claim.
Provide information about how much they might be able to claim
We know that how much you can claim for a personal injury can vary wildly, however it is possible to give clients an idea of how much they might be awarded, should their no win, no fee claim be successful. Case studies of your successful past cases are very useful in helping clients understand how much they might be awarded, and also build confidence in your ability to win their case. You can also outline example amounts for different types of injury, and of varying severity. Clients are also interested in finding out all of the things you can help them claim for, so be sure to provide as much information about heads of claim as you can.