I often wonder how or why busy professionals find the time (or even have the inclination to find the time) to spend endless hours using Facebook and other social media sites to tell the world what they are up to, what they like and what they don’t like. I just don’t get it, but maybe that’s because I would much prefer to talk to my family and friends direct rather that communicate in this very public way. Then again it may be that I am just old fashioned and completely out of date.
When it comes to business, however, and in particular the legal profession, I have long since learned that failing to keep up to date with modern ideas and technology is a mistake of fundamental proportions. In my long career as a lawyer (and as a Managing Partner of a very successful law firm for over 20 years) I have always totally bought in to the idea of keeping up with the Joneses (forgive the pun!) when it comes to technology and the use social media platforms for business purposes.