Author: Chris Balme

Chris Balme is in-house Copywriter at Banc Media ( He is experienced in writing for brands across a wide selection of different B2B and B2C industries and has developed a keen interest in the psychology of search engine use and patterns. Banc Media is a Search Engine Marketing company, specialising in Search Engine Optimisation (SEO) and Pay Per Click (PPC), based in Old Trafford, near Manchester and right next to the Lancashire County Cricket Club.

Long tail SEO for law firms

As reliance on the internet becomes ever more prevalent and Google is considered to be more of an authority on all matters than ever before, reaching the upper echelons of search engine rankings is of paramount importance to legal firms. The competition is high but the attractive Google real estate is extremely limited so implementing […]

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