Marketing
Winning business with online marketing in the new normal
In recent months, the internet has been your shop window more than ever before. As we continue to move forward with the easing of personal and professional restrictions, we thought that now would be a good time to update our digital marketing “Top Tips”. Our update is based on our experience of having worked closely […]
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Social media distancing: marketing
In the last issue of the Newsletter, I made a case for individual lawyers cutting back on use of social media. Let’s now consider some alternative marketing techniques to which firms’ social media budgets can be diverted, which may deliver more bang for the buck. Content You may expect a copywriter to extol the virtues […]
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The case for offering free legal advice – in 2018
Long, long ago (2012) I wrote an article on this topic for the Newsletter and asked firms who had said that they were willing, in principle, to give some free initial legal advice, whether they thought it was worthwhile. Broadly, most of them did. You can read this article at http://bit.ly/INL1201venables. This year I again […]
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Facebook as a marketing platform for lawyers
Facebook is the grandaddy of social media. Founded in 2004, it is by no means the oldest service, but by a huge margin it is the largest, boasting in excess of two billion users worldwide. Although it is used primarily for personal networking purposes, documenting the lives and thoughts of its users to help them […]
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Crosselerator™ – solving the cross-referral problem
This article is about a new product created by my firm called Crosselerator™ which I immodestly believe is likely to be one of the most profitable pieces of software for users that they’ll ever own. It was producing enquiries for us almost as soon as we started using it, and as I write this (Jan […]
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Completing legal directory submissions for the Bar
The legal directory industry shows no sign of decline. With the advent of the internet it would have been reasonable to expect the directories business to fade away as more people took to search engines to find their preferred counsel. However, the directories have embraced the internet by providing online versions with relevant information and […]
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Changes to AdWords
In February of this year Google made a substantial change to the way it inserts some advertisements into the search results when searching from a desktop computer. The advertisements on the right hand side of the screen, known as the “rail”, have all been removed. And Google now serves up to four text ads above […]
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Outsourcing your marketing activities
Outsourcing generally makes the media headlines when a multi-million pound government contract hits the buffers, and we all moan when having to deal with an overseas customer contact centre where the quality of the phone line and the quaint accent of the operator combine to leave us frustrated rather than delighted. In the legal sector, […]
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Ten tips for effective content distribution
Law firms are increasingly competing for attention on the internet and, with content marketing being one of the main ways for firms to generate quality leads, the online space is becoming increasingly saturated. Regardless of which online channels firms choose to focus on (eg Twitter, LinkedIn, YouTube etc), it’s becoming ever more difficult for law […]
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Do you need SEO or digital marketing?
One of the most difficult aspects of my job is helping people outside of the digital marketing industry understand the way search has changed over time and convincing them that when they come to us asking for “SEO”, now what they really need is digital marketing. It’s not that people do not understand, at a […]
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The ad blocking debate
Much of the free content we enjoy on the web is supported by the advertising publishers sell on those pages. Until recently we have readily accepted this bargain. However, as advertising methods have become ever more distracting and intrusive, users have in increasing numbers taken to installing ad blockers to mitigate the effects: they facilitate […]
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Is ad blocking unfair?
This article first appeared in Legal Web Watch October 2015. Legal Web Watch is a free monthly email service which complements the Internet Newsletter for Lawyers. To receive Legal Web Watch regularly sign up here. Ad blocking has been much discussed recently, particularly since Apple allowed apps with ad blocking capabilities to operate with Safari […]
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