It’s all about the first impression. For most potential clients, your website is your shopfront. Does it belong on Oxford street or skid row? This guide will help you find out.
Step 1 – Google your firm
The first step is to search for your firm in Google (I’m sure you don’t need a step-by-step on this!) both on your laptop or desktop PC and on a mobile device. If you have a tablet and a smartphone, then search from both devices as rankings and user experience can be very different from device to device. This lets you see how your site is presenting to users when they search for you. While we’re probably well used to seeing this page and thus take certain elements of it for granted, however many elements can be manipulated to a certain extent. The effect of this is to create a more favourable impression in the mind of potential clients.