Link building best practices and strategies

With Douglas Millar “Growing the link profile of a website is critical to gaining traction, attention, and traffic from the [search] engines. As an SEO, link building is among the top tasks required for search ranking and traffic success.” Moz The importance of link building Approaching its 20th birthday later this year, Google is still […]

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Do I still need to use the www in URLs?

The answer to this question is, of course, “It depends.” It depends on the context. First, let’s get some terminology out of the way. We are all familiar with a domain name, like The bit in front of a domain name, www or whatever, is a subdomain. The domain name without any prefix is […]

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Links in law and practice

Links are fundamental to the web; without them it would literally not exist. So, it is surprising that legal advice on linking usually starts by counselling the linker that they should first obtain permission. See, for example, Linking and Framing on (admittedly, that was 2008) and Think before you link on Pitmans’ Insights (2017). […]

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