An SEO glossary

Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This glossary explains all the terms relevant to that practice and more generally to website development. There are many more useful articles on these topics on the Hallam Blog. 301 Redirect – […]

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An SEO health check

Here are 10 quick checks you can undertake on aspects of your website that may be affecting your website’s presence in search engine results. All the tools that I suggest in this guide are free, easy to use, easy to understand and, most importantly, actionable. The areas this SEO health check covers and the tools […]

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Link building best practices and strategies

With Douglas Millar “Growing the link profile of a website is critical to gaining traction, attention, and traffic from the [search] engines. As an SEO, link building is among the top tasks required for search ranking and traffic success.” Moz The importance of link building Approaching its 20th birthday later this year, Google is still […]

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