SEO

An SEO glossary

Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This glossary explains all the terms relevant to that practice and more generally to website development. There are many more useful articles on these topics on the Hallam Blog. 301 Redirect – […]

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An SEO health check

Here are 10 quick checks you can undertake on aspects of your website that may be affecting your website’s presence in search engine results. All the tools that I suggest in this guide are free, easy to use, easy to understand and, most importantly, actionable. The areas this SEO health check covers and the tools […]

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Link building best practices and strategies

Better backlinks by Joe the Goat Farmer

With Douglas Millar

“Growing the link profile of a website is critical to gaining traction, attention, and traffic from the [search] engines. As an SEO, link building is among the top tasks required for search ranking and traffic success.” Moz

The importance of link building

Approaching its 20th birthday later this year, Google is still the dominant search engine in the UK. As such, it continues to hold significant sway as to which law firms gain more clients than others through the internet. For those firms looking to take their online marketing to the next level, focusing on link building strategy should be a priority.

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