Author: Gavin Ward

Gavin Ward is the Operations Director at Moore Legal Technology, helping law firms succeed within the confines of overarching growth strategies. Email Twitter @GavWard.

Link building best practices and strategies

With Douglas Millar “Growing the link profile of a website is critical to gaining traction, attention, and traffic from the [search] engines. As an SEO, link building is among the top tasks required for search ranking and traffic success.” Moz The importance of link building Approaching its 20th birthday later this year, Google is still […]

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8 analytics tips for success online

“War is 90 per cent information” – Napoleon Bonaparte With the legal sector continuing to go through a period of unprecedented change, law firms are increasingly looking for ways to gain a competitive advantage over their rivals. Law firm decision makers throughout the country will be busy developing and implementing business plans, setting objectives, goals […]

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Ten tips for effective content distribution

Law firms are increasingly competing for attention on the internet and, with content marketing being one of the main ways for firms to generate quality leads, the online space is becoming increasingly saturated. Regardless of which online channels firms choose to focus on (eg Twitter, LinkedIn, YouTube etc), it’s becoming ever more difficult for law […]

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