With Douglas Millar
“Growing the link profile of a website is critical to gaining traction, attention, and traffic from the [search] engines. As an SEO, link building is among the top tasks required for search ranking and traffic success.” Moz
The importance of link building
Approaching its 20th birthday later this year, Google is still the dominant search engine in the UK. As such, it continues to hold significant sway as to which law firms gain more clients than others through the internet. For those firms looking to take their online marketing to the next level, focusing on link building strategy should be a priority.