Constantly working on branding and IP projects means that I’m always coming up with new ideas on what I can offer clients to help them get more from my service. One example of this is my newest product and forthcoming book, provisionally called Brand Tuned – How to Create an Inimitable Brand to Win Business in a Noisy World.
However, one niche that always seems to be hit or miss for people when it comes to return on investment is social media. That’s not to say, I haven’t had some major successes personally, but, on other occasions, a piece of content will only secure a few hits.
The question arises – “Is social media even worth it?” The obvious answer is “yes”, but only with the right type of content – content that really reflects your brand and makes an impact with your target audience.