Author: Susan Hallam
Susan Hallam MBE is Managing Director of Hallam Internet (hallaminternet.com), a digital marketing agency helping UK law firms to be more successful using internet technologies. She is a Freeman of the City of London. Email susan.hallam@hallaminternet.com. Twitter @SusanHallam.
Digital marketing during a downturn
The dreaded Covid-19 is causing panic, and as digital marketers, we may be facing leaner times as our businesses are putting a laser focus on profitability, and ensuring every cost gives the great return on investment. Businesses are looking more carefully at budgets, making sure we can squeeze every penny of profit out of our […]
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Optimising your images to rank well
The way in which we search for images is evolving and changing, and Google has announced that image search is a big topic in the search engine optimisation community. Once upon a time we would search for images primarily for the purpose of copying and pasting an appropriate image into our presentations or documents. We […]
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Competitive advertising on the internet
The competitive nature of pay per click advertising opens one potentially lucrative avenue to advertisers: bidding on your competitors’ keywords. Is it worth doing? Let’s explore the options. You will commonly see advertisers bidding on competitor’s keywords. In the example above, we can see four advertisements for a search for the well-known drains clearing company […]
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Changes to AdWords
In February of this year Google made a substantial change to the way it inserts some advertisements into the search results when searching from a desktop computer. The advertisements on the right hand side of the screen, known as the “rail”, have all been removed. And Google now serves up to four text ads above […]
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Google’s mobile-friendly updates
Google has rolled out another significant update to its algorithm, the rules it uses to determine the rankings of websites in the search results. The “mobile-friendly” update went live on 21 April of this year, and it is designed to give a boost to mobile-friendly web pages in the Google mobile search results. More than […]
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Getting local in search
The internet may be global, but for many firms of solicitors their most desirable customers are right on the doorstep in the local area and their potential customers are using the internet to find a local legal services provider. Google reports that more than 20 per cent of all searches have local intention, 92 per […]
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Two ebiz topics
Successful email signatures Email signatures are one of those deceptively simple but high impact marketing techniques that might slip under your business radar. Indeed, your email signature may be the single most important piece of digital business stationery that your prospective clients and existing clients will see. It is worth a bit of time and […]
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The importance of local search in web marketing
When was the last time you reached for phone book when you needed a hotel, a florist, or indeed a solicitor? We’re much more likely to reach for Google than the Yellow Pages, and “Local Search” is about how the internet presents geo-targeted information about your business, including location maps, customer reviews and detailed information […]
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Google business tools
Google dominates the UK search marketplace, delivering more than 90 per cent of all search results, and it rates as one of the busiest sites in the world. But Google is much more than just a search engine. If also offers a range of office productivity tools which can make your information management more efficient, […]
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Pay per click advertising
A successful internet marketing strategy isn’t simply a matter of getting visitors to your website. As Tom Barnes explained in the last issue, web visitors aren’t enough; successful marketing is all about ensuring visitors become clients. There is a wide range of online customer acquisition techniques: search engine optimisation, pay per click advertising, referrals from […]
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