Most law firms recognised many years ago that the internet was taking over from traditional marketing channels such as Yellow Pages as the dominant method by which clients find lawyers. They now have a website but very few of these sites bring in a substantial number of new enquiries. The reason for this is that […]
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LinkedIn is the biggest social media platform for professionals but has seen only moderate uptake by those in the law industry, until now. Both legal firms and specialist law recruiters are tuning into the power of LinkedIn to find prime law candidates and to find out more about their applicants, so are you ready to […]
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You may not realise it, but if you are a lawyer, you are automatically a linguist. When you consider that you may spend hours debating the interpretation of one word in a contract and many thousands or even millions of pounds may hang on that interpretation, you’ll realise that your linguistic skills are pretty finely […]
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Legal Web Watch is a new email service which complements the Internet Newsletter for Lawyers. The below issue was published 15 December. Legal Web Watch is sent to subscribers to the Internet Newsletter for Lawyers, purchasers of our Legal Web CPD courses and some others on our lists we have had contact with in the […]
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Mark Debenham represents Justis Publishing. “Headnotes reign supreme when it comes to digesting cases because they tell you what happened and what the result was. They give you the facts,” a London-based barrister said to me last year. A true and succinct assessment – just like a headnote. In the digital age where there’s so […]
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Back in 1977, the Nobel-winning economist Herbert Simon warned about the dangers of a looming information-rich world in which “a wealth of information creates a poverty of attention”. Another variation of this warning is “we are data rich but information poor” – or as my old Granny used to say, “You can’t see the wood […]
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Burnetts Solicitors is one of the largest law firms in Northern England with offices in Carlisle, Penrith, West Cumbria and Newcastle and a nationally recognised legal expertise. The Legal 500 2013 describes us as “excellent on all fronts” and our strapline is “It’s not just business, it’s personal”. Why e-commerce? In June 2013 we launched […]
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More than six years ago I predicted RSS would explode. Perhaps I used the wrong word. For most web users the earth did not move; they either remained blissfully unaware of RSS or couldn’t care less about it. And these days we have so many better ways of sharing latest updates. Who needs RSS when […]
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As the world’s most popular search engine celebrated its 15th anniversary in September 2013, it revealed a new search algorithm named Hummingbird. According to the head of search at Google, Amit Singhal, Hummingbird represents the most dramatic change to Google search for over a decade. Google has been reluctant to disclose any specifics of the […]
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Events are a great source of fresh new leads. They provide true permission-based marketing, bringing potential buyers directly to you. The type of event, however, varies significantly. For example, you may be inviting accountants to talk about tax legislation changes or targeting estate agencies to advise on conveyancing law changes. Alternatively, you may have secured […]
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Having recently spent six months teaching some delightful, articulate teenagers A-level law it really brought home to me just how embedded social media is in the lives of young people, and also for the not quite so young as well. The students laughed incredulously at tales of queuing to use a payphone to call home […]
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There are now several hundred legal blogs in the UK, covering every shade of legal writing. A relatively small number seek to provide a high level of ongoing commentary and analysis of developments in the law. We’re asking the founders to profile their blogs. View all blog profiles.
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