When Bing Crosby sang “You’ve got to accentuate the positive/and eliminate the negative” back in 1944, he probably wasn’t thinking about the internet and promoting business reputation. But at its simplest, those two ideas are the underlying principles behind managing your online reputation, and moreover, they’re intrinsically linked. You can either be proactive in promoting […]
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Just over a year ago I set up Lawbridge Solicitors as a virtual firm after 21 years as a partner in a High Street practice. As the partner responsible for my former firm’s IT, I had been interested in the idea of a virtual law firm for some time. The increasing financial pressures on High […]
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Facebook has over 200 million users; LinkedIn, the network for business and professionals, has over 40 million; Twitter is all the rage; and don’t forget blogs. Although these services are hugely popular, it’s safe to say that amongst lawyers use is still largely confined to so-called early adopters. Should you be using these (public) social […]
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I reported in the November issue on the FreeLegalWeb project I initiated which is designed to provide better, affordable, joined-up access to the law. The idea has been fleshed out and a number of potential stakeholders have been approached. The Pilot Project which will focus on Housing Law is now under way thanks to initial […]
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Many firms of solicitors provide useful legal information on their websites, but in most cases it is information aimed at a particular type of potential client – those with injuries who are considering a claim, individuals considering divorce, companies trying to collect debts, employers and employees with employment problems and so on. In other words, […]
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In his groundbreaking book The End of Lawyers?, law professor and futurist Richard Susskind discusses ten types of “disruptive legal technologies” that will shred the existing business models of most law practices. One of those forces is “closed client communities” that draw upon their members’ collective wisdom in legal matters to produce a knowledge database […]
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CaseCheck is a Web 2.0 service providing an extensive collection of case summaries. Initially focussed on Scots law, it has now substantially expanded its coverage and extended its borders with the addition of over 4,000 case summaries from England, Wales and the EU from the archives of Law Brief Update. Law Brief Update is a […]
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One of the most marked developments heralded in by Web 2.0 technology has been the rapid blossoming in popularity of the blog – the abbreviation of weblog, a web-based journal – as a means of communication. You’ll no doubt be familiar with the concept and you may well have a few among your bookmarks, but […]
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The question of the fitness for purpose of words is especially important in the communications of professional firms. In this article, I will be outlining how to make sure the words you use are fit for purpose. The first question to ask is, “What exactly are we trying to achieve?” Being clear about that is […]
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In the last issue we looked at how to go about building up a database of email addresses, how to capture suitable contact details from existing clients and contacts, and what external email lists can be purchased. We also covered the basic rules for who you can and cannot email. In this article, we look […]
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Inksters is based in Glasgow but carries out legal work throughout Scotland and in particular in Shetland where I come from. I am a sole practitioner with an associate, a trainee solicitor (with another about to join us) and three support staff. Although a small practice, we have embraced web-based technology with enthusiasm. The Telegraph […]
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As the first part of the process of redesigning our new-look website (www.sweetandmaxwell.co.uk) we embarked on a customer research and usability study to understand exactly what our customers wanted from our site as a channel for purchasing publications (books, journals, looseleafs and CDs), sourcing useful information about these (eg checklists and filing instructions) and finding […]
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