This issue’s two ebiz topics are: Should you recruit your own marketing person or use an agency? and Blending online and offline marketing
The Internet Newsletter for Lawyers is edited by Nick Holmes
Articles filed under Marketing
Spending money on promotion for your chambers is often seen as a massive punt, a huge risk, a pure gamble. But it needn’t be that way. It’s all about measuring your return on investment, and understanding that for success to be had, the investments needs to be planned, budgeted for and delivered via integrated marketing campaigns.
In this issue, the increasing importance of video on law firm websites and the biggest digital marketing mistake most law firms still make.
In the last issue, Shireen Smith explained why she thinks that giving free legal advice to attract clients is a bad idea. I emailed around 30 of the firms who have at one time or another told me that they are willing to give free initial legal advice by email or phone. I would not claim that this was a scientific survey, and I have to say that most people did not respond at all, but the answers I did receive are very interesting.
Delia Venables asks Craig Holt about how the QualitySolicitors brand is getting on.
This issue: the personal injury referral fee ban and attracting online enquiries
The SCLR has produced filmed material to support first year students especially those being introduced to legal materials and sources of law. The most celebrated and influential of all Scottish cases, Donoghue v Stevenson proved a useful hook for a story to be built.
Mike Blackburn represents I-COM
Firms that can apply the traditional business development skills they have honed over the years to the new market, using the internet as their route to market, will be successful; they simply need to develop a different way of thinking.
The legal profession is awash with talk about brands and branding. It is accepted wisdom that firms should “build their brand” or join in a “legal brand”. My own view is that it is very difficult to build a professional service brand for an advisory service.
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- News publishers questioned about data deals with Google
- Content moderation oversight board proposed by Facebook
- How to overcome the skills shortage
- Getting cookie consent right
- Online Courts and the Future of Justice
- Optimising your images to rank well
- Getting to know deepfakes
- What is data misuse?
- Who owns an AI-generated invention?
- Access to justice through technology: the providers
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