Most of us are familiar with reports of employees being disciplined for posting inappropriate material on social media platforms, or employers over-reacting and dismissing an employee when a warning or, even, some training, might have been more productive. There seems to be a greater awareness of the risk even if there is not any greater understanding of how to manage that risk.
Either employees hope their posts, tweets, videos and status updates will never come to light or they do not care if they do. Given the abundance of social media platforms these days, that may not be a bad bet. After all, are your colleagues on Path? Or Pinterest? What about Google+, which now seems to be gaining traction two years after launching? According to the website NewMedia Trend Watch, nearly two-thirds of UK internet users have an active Facebook account and that probably explains why most cases that come to light involve unwise status updates on that platform.