Blogging is a simple, cheap, efficient, effective way to publish and update time-sensitive information, particularly in constantly-changing fields such as the law. Blogging puts in your hands publishing power even greater than that which was the preserve of only large, established publishers with fat wallets not so long ago. Content management, feed generation, subscriber management, search engine optimisation: all is built in for free. That’s reason enough for almost everyone and every organisation to consider blogging.
Blogs are not just a publishing format, but a networking tool, a means to reach out and engage with an audience; and blogging is not just about publishing, but about conversing and contributing. That’s how blogs started out – with the desire to share thoughts and “write out loud”.