Month: March 2018
CRM: the business case for automation
CRM stands for Contact/Customer/Client Relationship Management, where “contacts” include clients, introducers, business partners and prospects, so you want to capture and use information on all of these; but much is missed, so can never be acted upon. CRM is high on the agenda again, prompted by increasing recognition of the value of informed relationships to […]
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Link building best practices and strategies
With Douglas Millar “Growing the link profile of a website is critical to gaining traction, attention, and traffic from the [search] engines. As an SEO, link building is among the top tasks required for search ranking and traffic success.” Moz The importance of link building Approaching its 20th birthday later this year, Google is still […]
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Facebook as a marketing platform for lawyers
Facebook is the grandaddy of social media. Founded in 2004, it is by no means the oldest service, but by a huge margin it is the largest, boasting in excess of two billion users worldwide. Although it is used primarily for personal networking purposes, documenting the lives and thoughts of its users to help them […]
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Where next for alternative legal services providers?
There have been two distinct waves of foundings of alternative legal services providers (ALSPs): one from 1999 to 2007, including outsourcing companies such as Integreon, Axiom, Relativity, Consilio, Exigent, Pangea3 and Lawyers On Demand; and then another from 2010 to 2015, including the new wave of tech companies such as Neota Logic, Ravel Law, ROSS […]
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Direct access – how is it going?
Under the Bar Council scheme launched in 2004, members of the public and businesses may now instruct barristers directly and without the intervention of a solicitor. There has been a lot of talk and discussion on this new “freedom” since then, along the lines of the following questions: Will it benefit members of the public? […]
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Do I still need to use the www in URLs?
The answer to this question is, of course, “It depends.” It depends on the context. First, let’s get some terminology out of the way. We are all familiar with a domain name, like example.com. The bit in front of a domain name, www or whatever, is a subdomain. The domain name without any prefix is […]
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